Add Product Management expertise without the delay, cost, or commitment of hiring full-time. 

why fractional

  1. Immediate impact with a Seasoned Product Management Leader

  2. Economical compared to a Full Time Product Executive

  3. Mentorship that empowers your existing team

  4. Best Practices: recommendations on Product Management tools, processes, & frameworks

  5. Fresh Perspective: Uncover blind spots and find overlooked opportunities

how fractional works

  • Fixed number of days per week

  • Works to advance team goals, from driving hands-on projects to leadership

  • Task completion rather than higher level activities such as product strategy

 

Fractional Product executive activities

Management

  • Build strong teams of Product Managers and Designers

  • Product Management Processes and Frameworks Best Practices

  • Establish Product Manager Responsibilities

  • Create Product Management Team Job Ladder (Associate PM, PM, Sr. PM, Director, etc.)

  • Create Product Manager Job Postings

  • Organize and lead Weekly Product Team Meeting agenda

  • Set up interview process for Product Managers

  • Document Product-Design-Development Workflow

  • Establish Product Prioritization Process

Strategy

  • Identify Company and Project Goals and KPI’s

  • Direct Customer Interviews

  • Conduct Usability Research & Customer Feedback

  • Establish Voice of the Customer

  • Create and Maintain Roadmaps

Requirements & Design

  • Lead Innovation Exercises

  • Identifiy Feature Set

  • Research User Personas

  • Document User Journeys

  • Draft Product Requirements

  • Create user stories (product requirements) that support customer journeys

  • Collaborate with User Experience Design

  • Guide Visual Design

  • Lead Prototyping & Feedback

  • Work closely with Development Team

  • Orchestrate A/B and Multivariate Testing

development

  • Attend Daily Standups

  • Collaborate with Design, Development, and QA teams in real time as needed

Launch

  • Communicate Product Plans & Decisions with the rest of the company

  • Evangelize product benefits to sales and marketing teams, media, analysts, prospects and customers

  • Analyze product performance and make iterative improvements

Next Service: Product Management Consulting