Add Product Management expertise without the delay, cost, or commitment of hiring full-time.
why fractional
Immediate impact with a Seasoned Product Management Leader
Economical compared to a Full Time Product Executive
Mentorship that empowers your existing team
Best Practices: recommendations on Product Management tools, processes, & frameworks
Fresh Perspective: Uncover blind spots and find overlooked opportunities
how fractional works
Fixed number of days per week
Works to advance team goals, from driving hands-on projects to leadership
Task completion rather than higher level activities such as product strategy
Fractional Product executive activities
Management
Build strong teams of Product Managers and Designers
Product Management Processes and Frameworks Best Practices
Establish Product Manager Responsibilities
Create Product Management Team Job Ladder (Associate PM, PM, Sr. PM, Director, etc.)
Create Product Manager Job Postings
Organize and lead Weekly Product Team Meeting agenda
Set up interview process for Product Managers
Document Product-Design-Development Workflow
Establish Product Prioritization Process
Strategy
Identify Company and Project Goals and KPI’s
Direct Customer Interviews
Conduct Usability Research & Customer Feedback
Establish Voice of the Customer
Create and Maintain Roadmaps
Requirements & Design
Lead Innovation Exercises
Identifiy Feature Set
Research User Personas
Document User Journeys
Draft Product Requirements
Create user stories (product requirements) that support customer journeys
Collaborate with User Experience Design
Guide Visual Design
Lead Prototyping & Feedback
Work closely with Development Team
Orchestrate A/B and Multivariate Testing
development
Attend Daily Standups
Collaborate with Design, Development, and QA teams in real time as needed
Launch
Communicate Product Plans & Decisions with the rest of the company
Evangelize product benefits to sales and marketing teams, media, analysts, prospects and customers
Analyze product performance and make iterative improvements